Your Golf Blueprint.
For Life.
A custom-fitted training mat and heavy club system that rewires your muscle memory, fixes your swing for good. Everything you need to own the swing you want, for life.
A Training System Built by a Pro, for Everyone
A mat that rolls out anywhere, with custom-fitted stance and swing reference points, paired with a weighted club that trains your muscles to move correctly. Together, they rewire your subconscious swing. No lessons, no guesswork, no range sessions.
Custom-Fitted Mat
Personalised to your body type, posture, and natural stance. Your blueprint, your mat.
Heavy Club
The screw on weight allows you to trick the brain and muscles into building faster, lasting muscle memory.
Laser Plane Guide
Attached to the club, showing your swing plane in real time and guiding you into position P2.
Fixed Club Setter
Rigid and precision-engineered in advanced composite fibre. Guarantees a square clubface every single repetition.
Portable. Anywhere.
Rolls up and fits in your golf bag. Use it at home, on tour, in a hotel room. Your practice goes with you.
Instruction Manual
A full instruction manual supplied with every mat, plus a QR code linking straight to the instructional videos.
Takeaway
Your reference starting position with the club in line with your feet and ball.
Club Set
Your swing plane guide. Guarantee a square face with the club setter, guarantee you're on plane with the laser.
Top of Swing
Full back swing rotation. Your fixed setter keeps you consistent every repetition.
Downswing Transition
Return through to address. The mat guides your lower body every single time.
Multiple methods and drills are included. It isn't our way or no way. You can make the mat whatever you or your coach want it to be.
The Science Behind the System
Informat Golf is built on the same principles that make the world's best golfers consistent. Simplified, systematised, and made available to everyone.
Reference Point Training
Without fixed references, practice is guesswork. Positions in the golf swing currently live behind a camera or in your imagination. With Informat you finally know if your swing is right in real time, stood on the mat. The reference points are right there for you to check every part of your swing. Not only check it, but make sure it's right, and repeat that whenever and wherever you want.
Accelerated Muscle Memory
When hitting a ball you're in fight-or-flight and you default to old habits. The weighted club combined with mat drills reprograms your muscles in a relaxed, controlled environment so changes actually transfer to the course. 10 minutes of weighted club reps on the mat does more for your swing than hundreds of balls on the range. Not instead of coaching, on top of it. The mat is where lessons become muscle memory, without the wear, the cost, or the bad habits that range practice so often reinforces. Just 15 minutes a day is all you need.
Guaranteed Sound Fundamentals
Every repetition begins from an identical setup. Every time you step onto the mat you get the same grip, same stance, same ball position, and guaranteed sound fundamentals. The mat keeps you on top of the basics that quietly slip away without you noticing.
Guaranteed Square Clubface
The fixed club setter produces a guaranteed square face every single time and sets the club with the correct amount of hinge. Rigid, precision-engineered, and never bending to what feels comfortable. Two of the hardest things to get right in the swing, handed to you in every repetition.
Guaranteed On Plane Swing
The laser represents the plane of the club. Once you reach P2 and move it into your fitted box, your swing plane is confirmed in real time. No guessing whether you were steep or shallow. You see it, you feel it, and you build it into every single rep.
External Golf Mindset
Once your swing is ingrained, you stop thinking internally. Your mind connects to the target: shot shape, wind, yardage, lie. Informat Golf gives you the freedom to just play.
Your Swing. Your Responsibility.
Coaching has its place. But no one can be there every day, and daily repetition is exactly where swings are built or lost. Informat Golf fills that gap.
Had a great lesson? Informat Golf makes sure it sticks. Haven't had one? The mat works either way.
The Daily Work
Nobody Else Can Do For You
Any lesson you choose to have, any feel you pick up, any breakthrough on the range. Informat Golf gives it somewhere permanent to live. The work you do on the mat is yours. Nobody can take it back.
Take Any Feel Home
A lesson, a good round, a swing thought that clicked. Informat Golf lets you drill it in your living room every day until it's ingrained. Not borrowed. Yours permanently.
Lock In Every Breakthrough
Played well last weekend? Had a lesson that clicked? Informat Golf preserves the feel. Custom reference points mean you can return to that exact position any time.
Own Your Swing
Informat Golf builds enough understanding of your own swing that you stop needing to ask what went wrong. You know. And you know how to fix it.
"Every great player has a swing they can return to under pressure. a blueprint built through thousands of deliberate reps. Informat Golf gives every golfer that blueprint, custom-fitted to their body. That's what we built."
. Jake Wiltshire, Founder
Choose Your Plan
Limited availability. Register your interest by contacting us directly.
Everything you need to own the swing you want. Full kit and all the instructional content built in. Posted straight to your door.
- Custom-fitted mat
- Reference & Foot Markers
- Training Club
- Additional Weight
- Fixed club setter
- Laser plane attachment
- Instruction manual with QR-linked video library
Send one recording of your 15-minute Informat session to an Informat coach and receive an in-depth video analysis. Detailed feedback on your positions, reference points, and next steps.
- Submit one 15-minute Informat session recording
- In-depth analysis from an Informat coach
- Detailed feedback on your positions
- Reference point review and recommendations
- Personalised next steps for your game
Become a Informat Golf Qualified Coach
Join a growing network of certified Informat Golf coaches and bring this system to golfers in your area. Earn, grow, and be part of changing the way golf is taught.
Experience Informat in Person
Work with one of our ambassador coaches or Jake himself for a dedicated fitting session. Get your reference points set by a professional, learn the system in person, and take your game to the next level.
Available through: Norman Marshall, Jim Payne, Daniel Whitelaw, Jordan Wrisdale, or Jake Wiltshire
For enquiries and booking, reach out to us.
contact@informatgolf.com
Jake Wiltshire
Born in Abu Dhabi on 3 November 2001, Jake grew up with golf as his passion, not just to play it, but to understand it. While competing across professional tours around the world, the mental burden of chasing swing thoughts in sleepless hotel rooms became unsustainable. So he built something for himself.
What started as reference markings on a loose carpet in England became the world's most personalised golf training system. Jake spent years studying the common denominators of every great swing in history, battling injuries, competing, refining, until the mat, the club, and the system were something he could share with the world.
He has since custom-fitted prototype versions of the mat for golfers across Asia, watching players make outstanding, lasting improvements to their games. Informat Golf is born from obsession, honesty, and a belief that every golfer deserves to own their swing.
Trusted by the Game's Elite
A winner on the European Tour and a highly respected coach who has endorsed Informat Golf as a genuine game-changer for golfers at all levels.
A leading coach working with some of Europe's best players. Norman recognises Informat Golf's potential to transform the way golfers approach their game and develop genuine independence.
An accomplished coach and custom club fitter with deep knowledge of club design and swing mechanics. Daniel endorses Informat Golf as a precision training system that works seamlessly with professional coaching.
A well established professional with wins on both the Clutch Tour and the EuroPro Tour. Jordan points to the sheer depth of feedback Informat Golf puts in front of a player as its standout strength.
The youngest ever winner of a professional golf tournament. At just 17 Josh made the cut at back to back Rolex Series European Tour events, and has since gone on to represent at Walker Cup level.
A Welsh International with multiple course records to his name. James thrives on the technical specifics of the swing and the precision Informat Golf builds into every position.
From Carpet to System
Informat Golf wasn't invented in a lab. It was born from a professional golfer's desperate search for something that actually worked.
The Problem
Golf is a game of constant adjustments. Fix one thing and something else shifts out of place like a chain reaction. For a long time, it felt like chasing balance in a system that didn't offer one. Years of professional competition, sleepless nights before rounds, trying to conjure a miracle swing thought by morning. There had to be something solid to rely on daily. Something that delivered both consistency and performance.
The Research
With heavy research and analysis of the highest-performing current and past players, common denominators began to emerge. The swing could be simplified into four clear positions. P1, P2, P3 and P4. The downswing is simply a reaction to the backswing. What goes up must come down. That realisation changed everything.
The Early Idea
It started with small gadgets placed on the floor to guide the takeaway. At first, it helped. But it lacked consistency. Was it in the same place every time? Was the alignment right? Was the grip correct? Without fixed reference points, the whole thing broke down.
The First Mat
Moving houses, and using loose carpet. Setup positions marked directly onto it: the ideal stance, the correct ball position, the takeaway line. That became the first version of the mat. Something to roll out each morning and lock in P1 and P2. It worked. But something was still missing. Old habits crept back in when hitting real shots. The position reminders were great, but a feel position needed to become a real position, without hitting thousands of balls.
The Heavy Club
Research into muscle memory revealed that training with a club weighted higher than standard could accelerate learning, trick the subconscious, and rewire the way muscles choose to move. A weighted club was built. Within two weeks, the swing stabilised. The movements started to stick. Ten minutes of reps on the mat quickly became the equivalent to hitting hundreds of balls on the range, without the cost, the wear, or the bad habits creeping in.
The System Grows
From there, the vision evolved. Slots added for training aids. A routine of 15 minutes each morning, no guesswork, just consistent and reliable reps. Every piece designed to hardwire the right patterns. The mat, the club, the routine. They weren't made overnight. They came through years of trial and refinement.
The Prototype
From carpet to the first real prototype. A weighted club with a takeaway reference point fitted to the player, a laser representing the swing plane, a perfect custom-fitted width box, and a fixed club setter in precision-engineered advanced composite fibre producing a square face every single time. The prototype was taken to Asia, custom-fitted for golfers who went on to make outstanding improvements. Progress they have continued to build on ever since.
Informat is Born
After many suggestions from coaches and friends in the golfing world to pursue turning this into something for everyone, it then became a sole focus for over 3 years. Travelling, competing, improving, and developing the mat into what it is today. This came from a place of searching for perfection and making the game more repeatable and affordable. Now it's time to share it.
More From Informat
Beyond the mat. Wear the brand, plan your game, track your progress.
Informat Course Planner
The most advanced course planner you can have in your locker when out on the golf course.
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Track every round in more detail than ever before.
£20Coming Soon